Monthly Archives: July 2017

We Will See The Fashion Week

“This is a fashion week with a cause” as declared by Mr. Yudhajit Dutta, organizer of the fashion extravaganza called Kolkata fashion and lifestyle week (KFLW). This year the event will have a different story to tell. The most happening fashion and lifestyle week this year has come up with a unique theme and a purpose. Truly the Kolkata fashion and lifestyle week has been responsible both as a platform for Indian fashion trends to project Kolkata as the next fashion capital of India and as an organization for spreading eco-consciousness amongst people.

Eco fashion theme of Kolkata fashion and lifestyle week
The year 2010 has been recognized as the UN year of biodiversity. The world is facing an urgent urge to save biodiversity and to preserve our ecology from destruction. Kolkata fashion and lifestyle week thus, has decided to redefine fashion with stylized clothing in natural fibers like jute, cotton, silk and bamboo. With natural fabrics and dyes to set the ramp on fire with its beauty and originality, it is speculated that this fashion and lifestyle week will successfully set eco-fashion trends for the future India. The Kolkata fashion week salutes the weavers and weaves of Bengal and celebrates the traditional fabrics worn here. Participating designers at Kolkata fashion and lifestyle week are expected to create marvels out of natural fabrics, fibers and dyes.

This year KFLW will open with the lines of Narendra Kumar created exclusively for the fashion week. The week will showcase JJ Valaya collection at the finale. Prominent fashion designer’s eco-creations including JJ Valaya, Rocky S., Neeta Lulla, Satya Paul, Anita Dongre, Dev r Nil, Rina Dhaka, Abhishek Dutta will adorn the ramp of Kolkata fashion event this year. Kolkata fashion salutes the doyens of both Kolkata and national designers along with promoting fashion industry as a creative canvas for both budding designers and established designers. KFLW also promotes a unique concept of using this event as the stage to raise consciousness through fashion.

Remarkably, in the year 2009, the Kolkata fashion and lifestyle launched their fashion collection with the theme of “earth couture”. The year saw magnificent artwork on clothes with natural fabrics by some of the renowned designers of India. This year again this fashion and lifestyle week is playing with the theme of “eco-fashion”. This is an innovative way for raising eco-consciousness on behalf of the fashion world of Kolkata. Notably, the earlier sessions of KFLW has not been that huge a success. Therefore, the organizers this time are keeping no stone unturned for slip in mistakes or failures. The stage for this year’s fashion and lifestyle week thus seems ready to welcome a refreshing change in the traditional fashion of Bengal with natural fibers and dyes.

The fashionable population of Kolkata is expecting to see an amalgamation of different Indian styles and traditions created out of natural fibers of Bengal. It is now just a matter of time before a new trend is set in Indian fashion. With the hot summers approaching, eco-fashion is an acceptable theme. Thus i hope that people will welcome this new theme with all open heart and we are going to witness a great show this year.

What is Eco Fashion? The following explanation

Today I sat contemplating the meaning of the term ‘eco fashion’. I thought to myself, “If anyone should really understand the meaning of the above it should be me, as I have dedicated the best part of three years toward the creation of an eco fashion brand.” The problem is there is no point in me understanding the meaning if others can’t conceptualise the term, and how it may fit into their lifestyle. So here we are, and I am going to attempt to detail the meaning of ‘eco fashion’.

‘Eco fashion’ could quite literally be seen as two entirely different entities. Firstly the idea of ecological and environmentally sustainable ideas being somewhat of a trend, fad, or as it states fashion, something that may be washed away or brushed under the carpet in years to come. Secondly it can be viewed as fashion, as in clothing, accessories, perfumes, aftershaves and footwear, which is made with the environment in mind.

For the purpose of ‘eco fashion’ as apparel and its derivatives, the point to focus on is the statement that ‘eco fashion’ is fashion made with the environment in mind. What does this really mean? From my point of view it can mean one of four things;

– Fashion produced and created through the use of organic materials
– Fashion produced and created through the use of recycling of otherwise excess fabrics
– Fashion produced and created through the use of recycled materials not initially directly related to fashion
– Fashion produced and created that gives back directly to the planet.

These are my four categories and I think you will agree they capture the essence of ‘eco fashion’ fabulously. Under the above headings many designers, brands and labels have designed products that can appeal to the wider public, however currently the proportion of the population that really embraces products made under the ‘eco fashion’ title remains niche. This is by no means a problem because ‘eco fashion’ is young and has over 100 years or more of modern styling to compete with.

The more pressing question is to ask, “What will happen over the coming years?” Some might say it has already begun; is ‘eco fashion’ blending and merging with regular fashion? Has it become apparent that the ‘eco fashion’ route is not so much more expensive, and creates large benefits in comparison to regular production methods? Currently as a result of smaller scale designers, brands and labels, the law of economy of scale dictate, that anything done on a small scale will ultimately be expensive, but if ‘eco fashion’ moves mainstream and all processes are inherently eco friendly there will be no definition just a shift in foundation principles.

Some might question why I am writing this as I am one of the small producers of ‘eco fashion’ that will suffer as a result. Some might say customers, who would have sought out Excentree for its niche appeal, will no longer need Excentree. Well that is where you are wrong, yes we would no longer be niche, but it won’t be the customers who need us directly it will be the mainstream department stores, clothing stores and such like who will lend from our experience and expertise.

The proponents of ‘eco fashion’ have prepared for this period of change and it will be us at the forefront of the eco evolution. I for one will continue to champion the cause of mainstream ‘eco fashion’ because it can only benefit our people and our planet and unless I am mistaken the point of ‘eco fashion’ is to benefit both the customer and the planet, not to remain niche. Recently I have been dismayed when reading and listening to so called eco-gurus, eco-reporters, eco-commentators and eco-critics use the term “eco has gone too mainstream”, what is that all about? Working together should only be seen as positive. I don’t care if it is a multi billion dollar corporation that decides to have eco policies or the small start up, every little count. I sympathise with those who say “how can an oil company be eco-friendly?” The point is not their core business, but the fact that they acknowledge their responsibility and decide to take positive action. No one can expect companies to stop operating because their industry is seen as ecologically damaging, that is complete nonsense.

Sometimes I fear that ‘eco fashion’ is just that, an idea for people to jump on the bandwagon and when they get bored, and too many people have the same idea as them it won’t be fashionable anymore. Eco fashion can be a cause for good for the future, we should move forward together, not fighting, or criticising the efforts of others just because we don’t like people crowding our fashion. We need to farsighted in our quest for success, as our chosen niche grows as it should we must not lose sight of our values. In conclusion I would urge all those who believe in, or are concerned for the preservation of our planet to work with those who are new to an eco way of thinking, or being. Don’t forget the panoramic picture; the landscape of our existence is the real fashion we need to protect.

James McAloon is the Co-founder of Excentree Fashion Collections. Excentree Fashion Collections combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.

Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.

A Fashion Stylist Can Be Mainstream

Fashion stylists are indispensable for celebrities, fashion models and actors. Today, with people busy with their careers, we find many individuals too opting for the services of stylists. Most of us are fashion conscious today and want to look our best during all occasions. This is one of the reasons why a lot of individuals too are increasingly opting for the services of fashion and image consultants.

Fashion consultants work in close coordination with their clients to prepare them for events such as cat walk, fashion shoot, movie shoot or fashion show. They efficiently integrate their unique personalities with the right choice of clothes and accessories. Fashion stylists work in close association with leading fashion designers, expert hair stylists and makeup artists. Some stylists are adept at hair styling too and work on their client’s hair to offer stunning results.

These stylists help with their client’s clothes and accessories shopping choosing the right designs and colors. They fine tune and equip their wardrobes with clothes that exactly suit different occasions. This is the reason why they are also known as personal shoppers.

People who have been worked on by expert fashion stylists stand out among crowd and are the centre of attraction wherever they go. They exude confidence and charm and are always poised and self assured. They are examples of high fashion superbly guided by their stylists who help them keep pace with the ever changing fashion trends.

Every successful stylist has their own fashion website to make it easy for clients to contact them. To be a professional fashion stylist is a highly demanding job which requires you to be focused and dedicated. Only a deep passion for designing and styling can make you a reputed and successful stylist.

If you have the flair for it, you can either be a freelance, self taught professional or can opt for a degree from a reputed fashion institute. It greatly helps to do an internship under well known fashion stylists before venturing on your own. This will help you learn the nuances and tricks of the trade and learn all about the industry in-depth.

You must be prepared to face clients who are highly demanding and insist on perfection. If you work for fashion models on an everyday basis, then you must be prepared to deal with last minute highly stressful situations.

A stylist working for a television or movie production unit must be adept at selecting, planning and preparing items that are exactly suited to each setting and situation. The overall theme must be kept in mind before choosing the right clothes and accessories. Most importantly, all this has to be done keeping the budget in focus.

Fashion stylists must also keep pace with the current and latest fashion trends. Your key to success is in how expertly you integrate the personality and looks of your clients with the existing fashion sense.

Expert fashion stylists will be able to make last minute fix ups and swift alterations to dropped hems or split seams. They will be able to give focused attention to detail and will be highly knowledgeable on the current fashion trends.

There are numerous stylists in this industry and in order to survive the competition and establish your presence as reputed fashion stylists, you must have determination, focus and most importantly a deep passion for your job.

This is the Asian and Korean Fashion Style

Fashion is an ever changing concept. Fashion lies icon style, fashion lies in presentation, fashion lies in the way you talk and also on the way you perceive things. style changes from country to country. The concept is differently practiced in different places depending on the climate and choice of the general population.

When talking about Asian style you have so much to say and so many things to present. Asian influence on fashion genre has increased with days. Several Asian countries have now entered fashion competitions to prove their likeness and respect towards impending fashion. Before they used to dot upon local markets and now they want to reach out to international fashion bazaars. They have crossed the lines and have always tried to come up with something new and extraordinary. This is what Asian style all about is. Lots of Asian designers are flooding the international fashion market with their innovations and fashionable endeavors. Most Indian designers are trying to mix and match traditionalism with contemporary fashion to make something really pleasing and appreciable.

Korean style is a more restricted one. They really find it hard to move out from their respective boundaries and present the world with something new and unique. Korean fabrics are excellent and they are enough to give other cloth materials a tough fight. Korean people have a legendary fashion history. They like to rule with conventional styles among contemporary fashion lovers. Korean fashion designers are hard workers. There is no scope of any kind of loop holes in the kind of design they are presenting the world. It is only that they are not so much interested in experimenting with their age old authentic fashion. They love the way they have always been. They dislike breaking rules and this is what Korean fashion is all about.

After the Koreans the Japanese to are not far behind. They have a host of their personal collections as well. Japanese fashion designers are both amazing and exceptional. Japanese fashion reflects both culture and soul. Its fashion reflects Japanese tradition and history. Japanese fashion is a perfect mixture of the past and the present. Starting from their traditional kimono ton contemporary western style outfits the Japanese fashion conscious population has always made a mark in fashion industry. Japanese fashion is not about flaunting.

They have silently presented the international market with world class designs. Japanese are extremely fashion conscious people because they believe in out and out enrichment with age, time and style. However, they hate unnecessary experimenting with uniqueness because they believe that what is traditional is always pure and trusted. Thus the world of international fashion has a lot to learn from Japanese fashion conscious people. They have presented the world with a different and exemplary STYLE STATEMENT.