Category Archives: Fashion

Face a Career in Fashion

There are many different avenues one can go down when they desire a career in fashion. From Fashion designer to celebrity stylist learn all about the hot careers in fashion.

Fashion Designer

Primarily fashion designers create new clothes and accessories. However, their other job tasks may include analyzing fashion trends, marketing, sales, production of garments and accessories, and promotion of their finished products. Fashion designers can attend a two or four year program for a degree in fashion design or fashion merchandising. Generally, most designers start out as interns and move through the ranks as junior designers to design assistant to assistant designer to associate designer to fashion director.

Fashion Merchandising

Fashion merchandisers create and implement displays for stores and catalogs. They are also responsible for designing the layout of department stores, fashion showrooms and trade shows. They have to have a strong familiarity with the consumer market and an artistic flair. Generally, fashion merchandisers hold a bachelors degree in visual or fashion merchandising. They usually begin their career as an assistant and work their way up to visual merchandising director.

Fashion Stylists

Often we think of a fashion stylist as being the brains behind a celebrities look. While that is partially true, fashion stylists also choose wardrobe for photo shoots, commercials, print ads, television, movies and music videos. Additionally, many work as personal stylist to average people in need of fashion advice. Stylists can find employment with magazines, newspapers, retailers, television and film production companies, catalogs, PR firms, advertising agencies and music companies. To be a fashion stylist one must work their way to the top from the ground up. This often means starting out with an internship. Most stylists also earn a degree in fashion design or fashion merchandising but it is not required to work in the field. Networking is everything to the success of a stylist, so they must constantly be gaining new contacts and maintain their existing contacts.

If you are unsure what career path you want to follow in the fashion industry you can begin your education with a degree in either fashion merchandising or fashion design. Either of these degrees can be parlayed into any of the above mentioned career paths once you make your final decision.

Fashion Suggestions for Many Women in Books and Magazines.

A trip to the public library may not be our first thought when we want fashion advice for women. Here are some good reasons why the library is a fabulous place to research the latest fashion trends.

The more books about fashion you consult, the more likely you are to realize that your unique style starts with you not what designers trumpet.

Jacqueline Kennedy Onassis, Audrey Hepburn, and First Lady Nancy Reagan are known as classy dressers and fashion icons. Yet, as we look at their wardrobe choices over the decades, we see that they updated their fashion style – but did not radically change it.

Body type and face shape will not change much with age. Books with fashion advice for women emphasize creating your look, rather than following the crowd.

Style is about more than wearing the latest fashion. Biographies of fashion icons and designers teach us that glamour and beauty really are an inside job.

Reading about fashion icons introduces us to their lifestyle philosophies. These women not only have fashion style, they have class. Shelly Branch and Sue Callaway report that First Lady Jackie Kennedy used her charm persuasively for donations to refurbish the White House with appropriate antiques. She and second husband Aristotle Onassis famously helped her cousins make livable a dangerously run-down Gray Gardens. She dressed down when she became a book editor, consciously choosing not to flaunt her wealth as she assumed a new role in life. Branch and Callaway share these memorable anecdotes in their entertaining book of much more than fashion advice, What Would Jackie Do?.

The best fashion photography is not available on the Internet.

Absorbing the best fashion photography can be inspiring, unleashing your creativity, as well as offer lessons in fashion cycles. Few of us can afford to purchase these expensive tomes. Take one home and bathe in the visual luxury. By the way, you can find a lot of great books with full-colored photos about home decorating and gardening at your library.

Teach yourself to get creative refurbishing your wardrobe.

Do-it-yourself fashion and craft books abound. The latest fashion may literally be at your fingertips – not at the mall. Get ideas for transforming out-of-style garments into fresh new looks. Crochet or knit yourself a winter muffler and cap. Be more ambitious and tackle a sweater that would cost hundreds of dollars in a specialty store. Add ribbon and buttons to an inexpensive blouse to give it a handmade look. Beading and jewelry-making remain an effective way to create unique accessories. You can even transform old shoes with a glue gun and trim.

Find fashion advice books and magazine articles you cannot get any other way.

Your library will, most likely, be able to order a book that’s not in its collection through InterLibrary Loan (ILL). If you cannot find what you want in the catalog, ask a reference librarian for help.

Articles about the latest fashion and expressing ourselves creatively through style turn up in unusual places. Psychology Today had some articles about fashion and personality in 2008. You can find and read these articles for free on two popular databases that index Psychology Today – EBSCO and ProQuest. A database is an index of articles that have appeared in hundreds of newspapers, magazines, and large-circulation newsletters. The bible of the fashion industry, W for Women’s Wear Daily, may be available if you want to keep up with insider industry trends.

Save money.

Fashion and style magazines and books cost a small fortune. We can glut ourselves on as many as we want at the library, instead of toting home just one guilty pleasure from the magazine rack or bookstore. And think of the money we save by spending a few hours at the library instead of at the mall to scout out the latest fashions. Here are some specific reading suggestions.

In conclusion, the next time you’ve simply got to learn about the latest fashion advice for women, skip shopping and prowl the library. Magazines are designed to persuade us to buy. Fashion books, including fashion advice, basic wardrobe planning, fashion photo collections, and biographies of designers and fashion icons, teach us that the more fashion changes, the more unique, personal fashion style remains the same.

Basic Wardrobe Planning Is Easier If You Know Your Fashion Style.

Basic wardrobe planning may be more cohesive if you figure out your fashion style type. Some types of fashion, offered with the over-50 woman in mind, are:

  • arty or bohemian
  • sophisticated
  • sporty
  • suburban
  • professional
  • simply elegant (or elegant simplicity)
  • trendy or trend-setter.
  • romantic or sexy.

I call these fashion styles fashion archetypes, because they embody deeper needs and behaviors of our personalities. Expressing one of the types of fashion is a way of becoming the star of our own lives.

As we age, we may have to reassess our fashion style: The suburban mom takes a job and needs a professional wardrobe; the lawyer retires from her professional career and takes up her dream of landscape painting. The suits have to go.

Here are three advantages of basic wardrobe planning around a type of fashion that suits your personality and lifestyle:

  • Efficiency shopping and pulling an outfit together, even on the fly.

    If you decide your fashion style is sporty, you’re less likely to splurge on that emerald green, ruffled jabot blouse that you will only wear once a year. After all, it hardly goes with the khaki and charcoal cotton slacks that are the core of your comfortable daily uniform.

  • Spending limited wardrobe budgets on what will give us the most use. Basic wardrobe planning involves figuring out what types of fashion we most need. It makes sense to add a black skirt to our professional wardrobe when we understand we’ve got 18 tops and three jackets to team with it. Shopping for an item we might have spurned as too ordinary becomes a fashion triumph.
  • Feeling well-dressed and comfortable on every occasion. The best fashion advice for women is to decide what feels good and looks good on you. Your personal fashion style emerges from that. What looks and feels good changes over time. Periodic reassessment is essential.

Here’s a summary of eight fashion archetypes.

ARTY/BOHEMIAN

The arty look is colorful, quirky, sometimes ethnic, and always fearless. Natural fabrics are preferred. A snowy white poet’s shirt, an embroidered jacket that goes from work to art gallery reception, and a luxurious handbag are suggestions for the bohemian wardrobe.

SOPHISTICATED

The corporate executive wife and the charity fund-raiser are some typical lifestyle choices of women who express their inner creativity with sophisticated fashions. Wardrobe suggestions are a Chanel suit, a silk dress, gold cloche earrings and a diamond pendant necklace.

SPORTY

This fashion style is tailored. A blazer jacket is a must. It can be worn with a variety of durable, washable cotton pants, such as khaki, a good choice for the active, outdoorsy woman. Sweaters and sweater sets work well. A silk T-shirt adds sophistication. Avoid fussy prints and ruffles.

SUBURBAN

Suburban fashion goes from town to country with ease. She visits a corporate office in tailored slacks, a fuchsia shirt, an elegantly tailored long jacket, and pumps appropriate for lunch at a chic restaurant. Then she’s off to a soccer game. The pumps are replaced by rubber-soled loafers, the jacket with a sweater. Pick garments for their versatility.

PROFESSIONAL

The professional fashion archetype loves suits – pantsuits for every day, skirt suits for court, a tuxedo suit for formal occasions, and a tailored dress when a skirt is a must. Choose suits and tops so you can mix-and-match for maximum versatility. Add an embroidered vest for pizzazz.

SIMPLY ELEGANT

If you’ve asked yourself What Would Jackie [Kennedy Onassis] Do?(book by Shelley Branch and Sue Callaway) Or What Would Audrey [Hepburn] Do? (by Pamela Keough), this is your fashion archetype. Stock your closet with solid colors and garments with simple lines such as the A-line, princess, and cheongsam dresses. Shop at designer consignment shops to achieve this look on a budget.

TRENDY/TREND-SETTER

The older woman who adopts the latest fashion trends may end up looking as if she is desperately clinging to her passing youth. For best effect, add fashion trends to classic costumes. For example, an outrageous jacket, with lots of bling and some feather accents, might be worn with simple black or white beneath. Experiment. Every fashion mistake can be changed tomorrow.

ROMANTIC

Flirty grows up after 50 or risks appearing as if life has passed her by. Ruffles, but not frills; clinging fabrics that hug curves without being skintight; and decollete that knows when to quit are hallmarks of the romantic fashion archetype. Strive for glamor and sensuality using texture and a bit of bling.

Take this fashion archetype quiz to learn more.

In summary, knowing and expressing your fashion archetype starts with identifying the fashion styles that fit your lifestyle and personality. Buy clothes that look and feel just right. Basic wardrobe planning is a snap when we build our clothes collection with our personal type of fashion in mind.

World Fashion

Fashion is one of the most interesting subject in the world. Its an important aspect in most culture. Different clothes are worn in different cultures. There are number of colors and variety of clothes that are worn by different people in different regions of world. There are number of different styles, colors, clothes and accessories.

Fashion represents one culture different to the other. Fashion is one the great way to express ones feelings. Bright colors show happiness. And the opposite colors will show probably sad, and especially at a day like that everyone is wearing black. Fashion also depends on mood and situations. People dress up as per the occasions. On some happiest moments of life or any party or wedding people love to wear bright and stylish clothes. And on some sad situations or on lost of someone people mostly dress up with white and black dresses, depends on their region or culture.

So fashion is the only element that makes your day special with your love ones. If we talk about India, then India is very rich in using bright colors, long dresses specially on some special events and occasions. India has number of cultures and festival in it. For every festival different styles of clothes and appearances are used.

Fashion shows are also playing an important part in spreading fashion. Fashions shows play an important part in spreading one’s culture and fashion in other cultures. Through fashion shows people know about fashion of different cultures, try to grab them and no doubt we love the fashion trends of others and always remain interested in knowing others’ fashion.

These days number of fashion shows and fashion weeks are organized in different parts of the world, showing different cultures, variety of clothes with number of styles and attractive colors. Fashion shows have become an important place to know about new fashion and fashion trends. Fashion shows are organized on corporate levels and number of celebrities and common people participate in it to get the ideas on new fashion and clothes.

Lakme India Fashion Week

Lakme Fashion Week is an event that celebrates fashion. This event is organized by Lakme which is known to the top brand in the cosmetic and beauty in India and IMG fashion which is a global leader in the management and production of fashion week and designer fashion events. Lakme Fashion Week 2009 of Fall Winter was organized from 27th to 31st March 2009 at Grand Hyatt, Mumbai. Lakme is the top brand in the beauty industry which offers the high performance and an exceptional quality of cosmetics, skincare products, and beauty salons all over the country. Lakme provides its consumers a holistic “Beauty Sutra” who experience through its products and services at the Lakme Beauty Salons.

IMG Fashion is a division of international sports, entertainment and media company. Its a global leader in the fashion weeks and designer fashion events. Its an industry that gives a portfolio of events features like Lakme India Fasion Week.

Event Background:

The Fashion Design Council of India was established in 1998. Apart from fostering the growth of the industry in the collaboration with the agencies both government and others. The council stress on the development of domestic Pret-a-Porter (Ready-to-wear) and Diffusion (a line between ready to wear and trousseau/couture) markets. Lakme Fasion Week is the national platform that showcases the creativity of the designers which can also promote the business at national as well as international levels.

Designers:

Anamika Khanna: Anamika Khanna is the well known name in the fashion industry who has bagged with the award of the Damania Fashion Award 1995 which jumpstarted her career and it has begin the label of “Ananmika Khanna”. The color, craft, texture is naturally her area of specialization.

Manish Malhotra: Manish Malhotra is the name in the fashion industry that needs no introduction. His creativity of fashion spans in broader spheres of Bollywood designs, and styling. He has designed for about 1000 films.

Neeta Lulla and Nishka Lulla: Neeta Lulla has presented the contemporary and ethnic cultural influence of Indian and western styles, prints and designs with jewelery that offset the facet of collection.

Rocky S: Fashion is elements that is always created by making our own style. For the designer like Rocky S the Lakme India Fashion Week proves to be the benchmark of his career which adds an array of the creative endevours. He has designed many bollywood celebrities like John Abraham, Bipasha Basu, Katrina Kaif, Shilpa Shetty, Hrithik Roshan, Arjun Rampal, Dia Mirza.

Conclusion of the Show:

The event of the Lakme India Fashion Week is marked by the celebrities and the designers from all round the globe. It provides a platform for the designers to represent their creativity in front of the whole world. For the designers who are already established they can maintain their popularity level through this Lakme India Fashion Week. The presence of the celebrities on the ramp of the favourite designers and it also promotes the export business. The film stars acts as the crowd pullers for the celebrations. It is extensively covered by the media and is also promoted also.

News and Features about the Lakme Fashion Week:

Lakme Fashion Week celebrates 10 years

Lakme Fashion Week is celebrating the 10 years in fashion. It is the the most awaited celebration of fashion. Its a 5 day event which showcases the 50 top designers from all over the country. Out of which 2 designers are form the emerging category, 6 gen next category, 4 accessory designer and 38 established designers.

Ace designers Tarun Tahiliani will be presenting the grand finale which is themed as Glamor. Buyers from all over the world Middle East, South Africa, France, Hong Kong, and USA are expected in the fashion week. The sponsors like Geetanjali, Skoda-Auto, Westside, DHL, Grey Goose, and Marie Claire all works hand in hand with the Fashion Week.

Fashion Accessories Wholesale

The fashion accessories which include all the fashionable items like fashionable shoes, handbags, jewelry and also some dressy outfits are able to create an elegance effect in overall fashion statement for both men and women. Most of the fashionable accessories comprise of all those items that increase the visual effects to an appearance or dressing. The fashion accessories are sometimes found in very costly materials like silver gold, diamond or even platinum.

Fashion Jewelry

Fashion jewelry may be considered as the most costly accessory for all women that improves style and fashion sense. The jewelries are available in the form of necklaces, earrings, bracelets, rings and other kinds of jewelry products. Fashionable wholesale jewelry is designed keeping in mind the current trend of fashion culture. The costume jewelry stuffs are crafted with pristine workmanship which involves many hours of labor time. Though most of jewelry products are available in most expensive elements of silver, gold and platinum, diamond has it own real charm, which has never faded away in the world of fashion. The diamond jewelry items are still the trademark of exclusive jewelry as it was in the past.

One can find great deals in wholesale jewelry at most of the prestigious stores. There are wide varieties of elegant costume jewelry which are available at price which is many times lower than most basic of expensive jewelry. The costume jewelries are also available in various semi precious gems, fashion displays for enhancing the decor of rooms, hair attachments and also in various types of body piercing jewelry items. Wholesale jewelry vendors offer fashion accessories and fashion jewelry at most affordable prices.

Wholesale Fashion Clothing

Wholesale clothing is really an important fragment in fashion industry. These wholesale garments offer the best fashion tips for youngsters as they are always in search of new fashion trends. The denims are considered as best clothing for the teens through all ages. The teens can match their favorite jeans with corduroy or denim jackets which represents a youthful look. This is a must have for all the young adults that want to follow the fashion trend cautiously. Fashion jeans for teens have seen many changes which range from simple straight fitted to boot cuts and wide legs. Corduroy pants, chinos, khakis, and drawstring trousers are the latest hit with young generation. For the girls, if they want to try something that is quite classy and look very feminine, denim skirts should be included in their wardrobes.

Other Fashion Accessories

The fashion shoes are another feature in style that compliments to the overall fashion dressing. Fashion shoes are equally important as fashion accessory products like hair fashion and fashion jewelry. The fashion accessories may also include trendy men and women watches in various types. The various types of watches may be sports and outdoor watches, dress watch or mP4 enabled watches. Key chains, mobile attachments, body jewelry and fashion belts also come under fashion accessories. For most adventurous teens colored contact lenses and photo chromatic sunglasses may also be other way of using fashion accessories.

Blog About Fashion

Blogs have been around, almost since the establishment of the internet. From the beginnings, bloggers learned that fresh content could build a loyal following of visitors, which in turn meant, they could earn money from advertisers. Blog Hosting companies have made it fairly easy to start a blog. You simply sign up for a free blog and start typing your heart away. That’s all fine and dandy, until the competition amongst bloggers heats up. How do you get your blog noticed amongst all those other bloggers out there?

Niche blogging communities are sprouting up across the web like FashionsBlogs.com, that specialize in niche market segments. FashionsBlogs.com offers free blog hosting to fashion bloggers, a unique “Fashion Oriented” url, fashion blogging tips and a community of fashion bloggers that share valuable information on the art of fashion blogging. What are the advantages and disadvantages of starting a blog at a niche blog hosting community or a mainstream blog hosting site like WordPress, Typepad, blogger or blogspot?

Advantages of Niche blogging Communities

SEO- Your site will rank higher in your market segment.
For example: at FashionsBlogs.com you will have a unique URL like myfashionblog.fashionsblogs.com. Search engines will rank your blog higher when people are searching for fashion blogs than a site that has a url like myfashionblog.typepad.com

Social Networking- Build relationships with the movers and shakers in your industry

For Example: at Fashions Blogs you will be able to connect with other, high profile fashion bloggers and discuss tips and tricks of the trade.

Stand out from the crowd.

When people head to the niche blogging community they can search for specialties like: Celebrity fashion blog, Teen Fashion BLog, Womens fashion blog, Designer Fashion Blog and depending on the content of your unique fashion blog, your site will easily be found by potential new fans.

Custom Themes, Templates and Plugins

Useful tools are available like plugins that offer free access to royalty free fashion images. Fashion styled Blog templates are also available.

Disadvantage of Niche Blogging Communities

Not many around

There are not currently a lot of Niche blogging communities around. It is still a fairly new concept online.

Technical Support-
Since these emerging blogging communities are in the infancy stage, they may not have the resources to help you and resolve problems as fast as a larger company like WordPress or Blogspot

Communities start small

when you join a Niche blogging community like Fashions Blogs, you may find there are only a couple of registered members. This is because they are still new sites and have yet to attract the vast quantity of members. Just like eBay started small, so do these Niche blogging communities.

Why Fashion Can Be Fashionable?

Many people look at fashion and say that magazines and celebrities start trends in the fashion industry. That may be true but did you know that you can set your own fashion trend. If people like it well enough and see it often enough they may start copying it for a look for them selves thus creating a fashion trend. A fashion trend is copying the look of some one else and more and more people copying the same look so they can look like that person. In writing copying is not okay, but in the fashion industry it is considered to be a good thing because the more people you have that want to look like you the more people will be your line of designs or your line of clothing if you have it placed in a retail store.

In fashion there are other ways at looking at trends. Another way of looking at trends is through celebrities. Trends tend to come and go because of what you might see a celebrity wear to the SAG Awards or to another award show. Singers also tend to set fashion trends when they go to the video music awards or country music awards. There are a lot fashion trends set by singers, celebrities, movies, video songs, and others in the television industry. You would be surprised at how many people buy clothes to dress like a certain person that they look up to. Also, they decide who to follow and what trends to follow. You always want to look good because you want to have a good example for the people who follow you.

The fashion world is tough because you have jobs in the fashion world that depend on you to do your job as a model or designer and if you do not produce clothes to set every thing in place for the trends to occur and happen then you don’t have a trend. In fashion every thing is different from one day to the next and it can change in the blink of an eye. You can have some thing be hip two minutes ago and in the fashion world be out of hip the minute it was in hip. It just depends on who is wearing and how long the fashion is seen as cool by most of the general population.

People like Jennifer Anniston and Tyra Banks both have influences in fashion. One does in acting and the other does in modeling. This goes to show you that you can have a career in the fashion world and influence a different part of society. It also shows how others influence fashion and the different ways that trends are set where they may not be set before. Tyra has had fashion models looking up to her and people in general that want to be her. She makes billions in profits each year and is considered not just a model but one of the first super models of the run way. This woman created a path for many black women and many women in general.

In conclusion, many people look at fashion and just think a super model for Victoria Secret and that being a model is easy work when in all reality it is very hard work for every one involved. The fashion designer has to be in touch with people that want to sale her line. The photographer really has to know people to take pictures of and the magazines just tend to follow where ever the story takes them. So where ever you may be in fashion you still have to know your stuff to keep up with the latest trends.

We Will See The Fashion Week

“This is a fashion week with a cause” as declared by Mr. Yudhajit Dutta, organizer of the fashion extravaganza called Kolkata fashion and lifestyle week (KFLW). This year the event will have a different story to tell. The most happening fashion and lifestyle week this year has come up with a unique theme and a purpose. Truly the Kolkata fashion and lifestyle week has been responsible both as a platform for Indian fashion trends to project Kolkata as the next fashion capital of India and as an organization for spreading eco-consciousness amongst people.

Eco fashion theme of Kolkata fashion and lifestyle week
The year 2010 has been recognized as the UN year of biodiversity. The world is facing an urgent urge to save biodiversity and to preserve our ecology from destruction. Kolkata fashion and lifestyle week thus, has decided to redefine fashion with stylized clothing in natural fibers like jute, cotton, silk and bamboo. With natural fabrics and dyes to set the ramp on fire with its beauty and originality, it is speculated that this fashion and lifestyle week will successfully set eco-fashion trends for the future India. The Kolkata fashion week salutes the weavers and weaves of Bengal and celebrates the traditional fabrics worn here. Participating designers at Kolkata fashion and lifestyle week are expected to create marvels out of natural fabrics, fibers and dyes.

This year KFLW will open with the lines of Narendra Kumar created exclusively for the fashion week. The week will showcase JJ Valaya collection at the finale. Prominent fashion designer’s eco-creations including JJ Valaya, Rocky S., Neeta Lulla, Satya Paul, Anita Dongre, Dev r Nil, Rina Dhaka, Abhishek Dutta will adorn the ramp of Kolkata fashion event this year. Kolkata fashion salutes the doyens of both Kolkata and national designers along with promoting fashion industry as a creative canvas for both budding designers and established designers. KFLW also promotes a unique concept of using this event as the stage to raise consciousness through fashion.

Remarkably, in the year 2009, the Kolkata fashion and lifestyle launched their fashion collection with the theme of “earth couture”. The year saw magnificent artwork on clothes with natural fabrics by some of the renowned designers of India. This year again this fashion and lifestyle week is playing with the theme of “eco-fashion”. This is an innovative way for raising eco-consciousness on behalf of the fashion world of Kolkata. Notably, the earlier sessions of KFLW has not been that huge a success. Therefore, the organizers this time are keeping no stone unturned for slip in mistakes or failures. The stage for this year’s fashion and lifestyle week thus seems ready to welcome a refreshing change in the traditional fashion of Bengal with natural fibers and dyes.

The fashionable population of Kolkata is expecting to see an amalgamation of different Indian styles and traditions created out of natural fibers of Bengal. It is now just a matter of time before a new trend is set in Indian fashion. With the hot summers approaching, eco-fashion is an acceptable theme. Thus i hope that people will welcome this new theme with all open heart and we are going to witness a great show this year.

What is Eco Fashion? The following explanation

Today I sat contemplating the meaning of the term ‘eco fashion’. I thought to myself, “If anyone should really understand the meaning of the above it should be me, as I have dedicated the best part of three years toward the creation of an eco fashion brand.” The problem is there is no point in me understanding the meaning if others can’t conceptualise the term, and how it may fit into their lifestyle. So here we are, and I am going to attempt to detail the meaning of ‘eco fashion’.

‘Eco fashion’ could quite literally be seen as two entirely different entities. Firstly the idea of ecological and environmentally sustainable ideas being somewhat of a trend, fad, or as it states fashion, something that may be washed away or brushed under the carpet in years to come. Secondly it can be viewed as fashion, as in clothing, accessories, perfumes, aftershaves and footwear, which is made with the environment in mind.

For the purpose of ‘eco fashion’ as apparel and its derivatives, the point to focus on is the statement that ‘eco fashion’ is fashion made with the environment in mind. What does this really mean? From my point of view it can mean one of four things;

– Fashion produced and created through the use of organic materials
– Fashion produced and created through the use of recycling of otherwise excess fabrics
– Fashion produced and created through the use of recycled materials not initially directly related to fashion
– Fashion produced and created that gives back directly to the planet.

These are my four categories and I think you will agree they capture the essence of ‘eco fashion’ fabulously. Under the above headings many designers, brands and labels have designed products that can appeal to the wider public, however currently the proportion of the population that really embraces products made under the ‘eco fashion’ title remains niche. This is by no means a problem because ‘eco fashion’ is young and has over 100 years or more of modern styling to compete with.

The more pressing question is to ask, “What will happen over the coming years?” Some might say it has already begun; is ‘eco fashion’ blending and merging with regular fashion? Has it become apparent that the ‘eco fashion’ route is not so much more expensive, and creates large benefits in comparison to regular production methods? Currently as a result of smaller scale designers, brands and labels, the law of economy of scale dictate, that anything done on a small scale will ultimately be expensive, but if ‘eco fashion’ moves mainstream and all processes are inherently eco friendly there will be no definition just a shift in foundation principles.

Some might question why I am writing this as I am one of the small producers of ‘eco fashion’ that will suffer as a result. Some might say customers, who would have sought out Excentree for its niche appeal, will no longer need Excentree. Well that is where you are wrong, yes we would no longer be niche, but it won’t be the customers who need us directly it will be the mainstream department stores, clothing stores and such like who will lend from our experience and expertise.

The proponents of ‘eco fashion’ have prepared for this period of change and it will be us at the forefront of the eco evolution. I for one will continue to champion the cause of mainstream ‘eco fashion’ because it can only benefit our people and our planet and unless I am mistaken the point of ‘eco fashion’ is to benefit both the customer and the planet, not to remain niche. Recently I have been dismayed when reading and listening to so called eco-gurus, eco-reporters, eco-commentators and eco-critics use the term “eco has gone too mainstream”, what is that all about? Working together should only be seen as positive. I don’t care if it is a multi billion dollar corporation that decides to have eco policies or the small start up, every little count. I sympathise with those who say “how can an oil company be eco-friendly?” The point is not their core business, but the fact that they acknowledge their responsibility and decide to take positive action. No one can expect companies to stop operating because their industry is seen as ecologically damaging, that is complete nonsense.

Sometimes I fear that ‘eco fashion’ is just that, an idea for people to jump on the bandwagon and when they get bored, and too many people have the same idea as them it won’t be fashionable anymore. Eco fashion can be a cause for good for the future, we should move forward together, not fighting, or criticising the efforts of others just because we don’t like people crowding our fashion. We need to farsighted in our quest for success, as our chosen niche grows as it should we must not lose sight of our values. In conclusion I would urge all those who believe in, or are concerned for the preservation of our planet to work with those who are new to an eco way of thinking, or being. Don’t forget the panoramic picture; the landscape of our existence is the real fashion we need to protect.

James McAloon is the Co-founder of Excentree Fashion Collections. Excentree Fashion Collections combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.

Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.